Placester builds a general-purpose IDX site. Tortus builds one around NYC and Long Island's own boards.
Placester offers broadly accessible IDX websites aimed at any NAR member nationwide. Tortus is built specifically around REBNY's RLS and OneKey MLS, with neighborhood pages, AI blog content, and a closed-deal history grounded in the NYC and Long Island market specifically.
Tortus advantage
One platform instead of a stack.
Search
RLS plus owner context
Price
CMA and AVM in seconds
Prospect
Signals from real records
Feature by feature
Tortus vs. Placester
A general-purpose IDX site for any NAR member. Not built around NYC's own boards.
Platform
Everything in one platform
Tortus replaces 3-4 tools. Here's what you get from day one.
CMA in under 60 seconds
Pull comps, price a property, and generate a branded PDF from a single address lookup.
Proprietary NYC AVM
AI valuation trained on every ACRIS deed since 2003. Median error 6.1% on condos and co-ops.
Owner data + propensity scoring
See who owns every NYC property, LLC pierce-throughs, contact info, and distress signals that predict who will sell.
Public agent rankings
Your ranked profile page is publicly indexed, showing your transaction volume, neighborhoods, and performance relative to peers.
Prospecting queue
Outreach hub with skip trace, dialer, email templates, and a prioritized queue of owners to contact.
Deal pipeline & CRM
Manage every deal from first contact to closing. Built-in document management, closing cost calculators, and client portal.
Questions
Switching from Placester
- Is there a NYC-specific alternative to Placester?
- Tortus Sites is built specifically around the two boards that carry NYC and Long Island listings — REBNY's RLS and OneKey MLS — rather than a nationwide, general-purpose IDX setup, with neighborhood pages and AI blog content grounded in public-records data.
- Does Tortus include neighborhood content, not just a generic site?
- Yes — a dedicated page per neighborhood with closed-sale stats, built from recorded sales rather than template copy.
- What's the cheapest Tortus Sites plan?
- Starter is $99/mo: a professional site with lead-capture forms, no annual contract.
Migration
Ready to make the switch?
Free tier gets you full platform access. No credit card, no contract.
- Move to a site built around the two boards that carry NYC and Long Island listings
- Neighborhood pages and AI blog content ship grounded in public-records data, not generic copy
- Closed-deal history on your agent page from day one
- Flat monthly rate, no annual contract