Real-estate-native email marketing
Email marketing, built for real estate.
Drop in your listings and they render from live MLS data. Market stats pull from public records. Anniversaries trigger themselves — and AI writes the copy, grounded in real data. The Mailchimp replacement built for brokers.
$1,495,000
2 bd · 2 ba · 1,180 sf, 75 Henry St, Brooklyn Heights
Brooklyn Heights · median
$1.42M
Why It's Different
Mailchimp sends email. Send knows real estate.
Same core email marketing you're paying a generic ESP for — plus the things only a platform built on property data can do.
Listing cards, autofilled
Drop in your listings. Each renders as a card — photo, price, beds, baths, address — pulled from live MLS data at send time.
Market stats from public records
Neighborhood trends like “Brooklyn Heights ▲ 4.2% QoQ,” grounded in the Tortus property graph and refreshed when you hit send.
Anniversary automations
“One year after closing, send a card.” It wires into your deals and fires itself.
AI that knows your market
Ask for a quarterly check-in and AI drafts it from recent deeds, price trends, and AVM moves.
How It Works
From blank canvas to closed deal.
Compose, segment, send — the composition shell you already use for CMAs and reports, pointed at email.
01
Compose with real-estate blocks
The block editor from your CMAs and reports — now with listing cards, market stats, and signatures. Renders clean in Gmail, Outlook, and Apple Mail.
02
Segment your sphere
Past clients, buyers in a price band, closing anniversaries this month — segment by signals a generic ESP never sees.
03
Send and attribute
Fire once or build an automation. Track opens and clicks — and the deals your email actually drove.
How We Compare
Cheaper than Mailchimp. Things Beehiiv can't do.
Lower cost at scale, and every real-estate-native capability the horizontal tools would have to build a property graph to match.
| Mailchimp | Tortus MarketingYou are here | Beehiiv | |
|---|---|---|---|
| Price at 10K contacts / mo | $230 | $99 | $99 |
| Listing-card autofill from MLS | |||
| Market-stat blocks (live public data) | |||
| Deal-anniversary triggers | |||
| AI content grounded in public records | |||
| Visual automations | |||
| Behavioral segmentation | |||
| Revenue attribution (campaign to closed deal) | Premium only |
Competitor prices reflect publicly listed standard tiers at 10K contacts as of May 2026.
Pricing
One price, standalone or attached.
Send runs on its own or inside your Tortus workspace — attach it and your CRM segments become audiences. Sends over cap top up at $10 per 10K.
Starter
The starting-broker plan.
1,000 contacts · 10,000 sends/mo
- Block editor + brand kit
- Listing-card blocks
- Basic AI subject + body
- 10 templates
- Deliverability scoring
Pro
The producing broker's main tool.
10,000 contacts · 100,000 sends/mo
- Everything in Starter
- Market-stat blocks + 50 templates
- Deal-anniversary automations
- Behavioral segmentation + A/B
- AI sphere digest + send-time AI
- Revenue attribution
Scale
Volume + a dedicated IP.
50,000 contacts · 500,000 sends/mo
- Everything in Pro
- Dedicated IP + warm-up
- Unlimited automations
- Custom templates
- Unlimited forms + landing pages
Brokerage
Multi-agent, cross-agent rollup.
250,000 contacts · Unlimited*
- Everything in Scale
- Per-agent sub-accounts
- Brokerage-shared templates
- Cross-agent revenue rollup
- Multi-seat admin
Try the full editor free
Every Tortus Solo workspace gets the full editor, all blocks, all templates, AI drafting, and inbox preview — plus 5 test-sends-to-self a day. Upgrade to Starter the moment you send to a real audience.
Email lives in Send. SMS, voice, and the power dialer live in Tortus Prospect.
Send email your market actually opens.
Build your first campaign free — no migration, no brokerage approval. Your listings and your market are already in it.