Real-estate-native email marketing
Today, Tortus
sends your
newsletter
The Mailchimp replacement built for brokers. Drop in listings and they render as cards from live MLS data. Neighborhood stats pull from public records at send time. Closing anniversaries trigger themselves. AI writes the copy, grounded in real data.
$1,495,000
2 bd · 2 ba · 1,180 sf, 75 Henry St, Brooklyn Heights
Brooklyn Heights · median
$1.42M
Why this isn't another Mailchimp
Mailchimp is a generic ESP.
Send knows real estate.
Same core capability as the tool you're paying $135/mo for, plus integrations a horizontal ESP can't replicate, because they don't have the property data layer. A broker on Mailchimp gets a newsletter tool. The same price here gets their listings auto-rendered, their market grounded in public records, and their sphere segmented by closed-deal anniversary.
Listing-card autofill from MLS
Drop 3 listings into a campaign and blocks render with photos, price, beds/baths, address, and an agent-branded CTA pulled from current data at send time.
Market-stat blocks from public records
“Brooklyn Heights condos up 4.2% QoQ” with neighborhood data blocks backed by the Tortus public-records graph, refreshed the moment you hit send.
Deal-anniversary automations
“Send a one-year-after-closing card to all past clients” wires straight into your deals and transactions. The trigger fires itself.
AI grounded in real data
One click: “generate a quarterly market check-in for my Brooklyn Heights past clients.” Pulls recent deeds, price trends, and AVM moves, then drafts the email.
Inside the workflow
From blank canvas to closed deal.
Compose, segment, send. The same composition shell you already use for CMAs and Market Reports, pointed at email with a renderer built for hostile inboxes.
01
Compose with real-estate blocks
The same block editor you know from CMAs and Market Reports, plus listing cards, market stats, signature, and anniversary blocks. MJML renders pixel-clean in Gmail, Outlook, and Apple Mail.
02
Segment by real-estate signals
Past clients, buyers in a price range, dormant prospects, closing anniversaries this month. Segment your sphere by signals Mailchimp has never heard of.
03
Send, automate, attribute
Fire once or build a visual automation. Track opens, clicks, and when a contact who clicked your newsletter closes a deal, the revenue it drove.
Product split
Send owns email. Dial owns the phone.
Every email lives in Send, warm sphere newsletters and listing blasts, plus cold broadcasts to your prospecting lists on an isolated sending lane. SMS, voice, and the power dialer live in Tortus Dial. One engine, one template library, one analytics view.
Same price standalone or attached to the Tortus workspace. Attach it and your CRM segments become audiences.
What you get
How we compare
Cheaper than Mailchimp. Things Beehiiv can't do.
At 10K contacts Send beats Mailchimp Standard by 57% and wins on every real-estate-native capability, because Tortus owns the property graph the others would have to build first.
| Mailchimp | Tortus SendYou are here | Beehiiv | |
|---|---|---|---|
| Price at 10K contacts / mo | $230 | $99 | $99 |
| Listing-card autofill from MLS | |||
| Market-stat blocks (live public data) | |||
| Deal-anniversary triggers | |||
| AI content grounded in public records | |||
| Visual automations | |||
| Behavioral segmentation | |||
| Revenue attribution (campaign to closed deal) | Premium only |
Competitor prices reflect publicly listed standard tiers at 10K contacts as of May 2026.
Pricing
One price, standalone or attached.
No bundle games. Sends-over-cap top up at $10 per 10K.
Starter
The starting-broker plan.
1,000 contacts · 10,000 sends/mo
- Block editor + brand kit
- Listing-card blocks
- Basic AI subject + body
- 10 templates
- Deliverability scoring
Pro
The producing broker's main tool.
10,000 contacts · 100,000 sends/mo
- Everything in Starter
- Market-stat blocks + 50 templates
- Deal-anniversary automations
- Behavioral segmentation + A/B
- AI sphere digest + send-time AI
- Revenue attribution
Scale
Volume + a dedicated IP.
50,000 contacts · 500,000 sends/mo
- Everything in Pro
- Dedicated IP + warm-up
- Unlimited automations
- Custom templates
- Unlimited forms + landing pages
Brokerage
Multi-agent, cross-agent rollup.
250,000 contacts · Unlimited*
- Everything in Scale
- Per-agent sub-accounts
- Brokerage-shared templates
- Cross-agent revenue rollup
- Multi-seat admin
Try the full editor free
Every Tortus Solo workspace gets the full editor, all blocks, all templates, AI drafting, and inbox preview, plus 5 test-sends-to-self a day. Upgrade to Send Starter the moment you send to a real audience.
Stop paying Mailchimp to ignore your listings.
Send email your market actually opens.
Build your first campaign free. No brokerage approval, no migration. Your listings and your market are already in it.